Often your site may contain a large component of "static" content - content that may not change regularly. Adding a blog to your website can add a dynamic layer to your site - providing regular updates and valuable information to attract users.
Ultimately, content is king. Content can be used to drive marketing initatives and will help attract customers to your business. It can also help drive your rankings in search engines (assisting in SEO for your business) by creating fresh and current content for what may be a relatively static website.
Useful and relevant content is likely to generate discussion and be shared. And it will help you to attract a specific target market with whom you can work with.
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