Do I need a blog?

You've built a great new website and now it's time to market the site to current and prospective clients. However the world of internet marketing is constantly changing and often keeping up with the latest trends can prove difficult and time consuming. Be that as it may, incorporating these new concepts into your website can mean the difference between successful marketing and flat-line user visits. In today's post, we review how a blog can be a great way to attract users to your site.

Often your site may contain a large component of "static" content - content that may not change regularly.  Adding a blog to your website can add a dynamic layer to your site - providing regular updates and valuable information to attract users.

Ultimately, content is king.  Content can be used to drive marketing initatives and will help attract customers to your business.  It can also help drive your rankings in search engines (assisting in SEO for your business) by creating fresh and current content for what may be a relatively static website.

Useful and relevant content is likely to generate discussion and be shared.  And it will help you to attract a specific target market with whom you can work with.